Choose Digital Booth Graphics
Except for when a large company rents out a large, prime location in a trade show, the goal of booth graphics is to stand out in a sea of similar sized booths all jammed together. As a startup Choose Digital were no exception.
We were pushing our ability to visually customize an online digital media store to match any company’s brand requirements, so a little visual candy was called for. I took our play button logo and gave it a glass/lens appearance and placed it close to the top of the 8-foot booth, so that it could be seen over the crowds.
I suspect I was influenced by Apple’s Aqua interface a bit, too.
I also couldn’t resist adding a small Own your music logo at the bottom right.